Increasingly education establishments are being forced to run themselves like efficient businesses. With competition for students rife, the importance of schools PR and marketing is becoming more and more evident, helping schools to distinguish themselves in order to attract prospective students, increase enrolment numbers and ensure teacher/lecturer retention.
Schools PR and Marketing could help you to set yourself apart from competitors.
In addition to increasing enrolment figures, a good PR strategy can also help you to raise your profile, build media and community relations, manage crisis situations and improve your web and social media presence.
RAISE YOUR PROFILE
Mango at PLMR is the country’s leading Schools PR and marketing consultancy, and our education practice works across all areas of the sector to support organisations in achieving their objectives.
We can effectively spread your news, information and key messages to your target audiences. Whether you want to celebrate student achievement, profile a charismatic teacher, promote your school fundraising efforts or highlight a course, we can secure school media coverage that gets your name and stories out there. We work with schools of all types, including multi-academy trusts, free schools and specialist education providers.
BUILD MEDIA AND COMMUNITY RELATIONS
We can educate the local community of all the positive aspects of your establishment to help build community relations. We can also build key media connections by developing strong relationships with appropriate local and national journalists on your behalf. Our education communications team, led by a former Chief Press Officer at the Department for Education, works with providers and suppliers across the education sector to promote education reform, campaign for new projects, raise the profile of organisations, support outreach around planning, manage reputational risks, increase suppliers’ reach into their key markets, lobby around specific policy issues and media train their key spokespeople. Our political and operational knowledge, and our contacts within the Department for Education and the media, are second to none.
Schools deciding to become academies, or colleges joining force with others, will often need to carry a full rebrand in order to distinguish it from its old identity. This will include creating, from scratch, a number of things such as a new logo, prospectus, stationary and website. Mango is experienced in guiding education providers through the rebrand process; our team of highly skilled creatives can design any of the new marketing collateral you may require in-house.
MANAGE CRISIS SITUATIONS
Schools are under pressure – often because they need more money, teachers, or students. Others have a poor reputation or poor community relationships. They may feel that they’re doing great things but they’re not sharing them well enough. Or they may want to understand and meet the needs of their changing communities better.Occasional problems and challenges are inevitable. Mango can help develop a crisis communication plan so that you are prepared to react to any circumstance, ensuring that your reputation is not damaged.